Launching the world’s most innovative impact technology
Headquartered in Monaco with a strong presence in the US, Koroyd is redefining safety by pushing the boundaries of impact technology. Their mission? To engineer a safer tomorrow by developing the most innovative and advanced solutions to protect lives.
Koroyd’s game-changing tech is already integrated into the flagship products of some of the world’s leading brands across cycling, motorcycling, snow sports, and industrial sectors. These aren’t just any products—they’re award-winning, industry-defining innovations.
With a mantra of ‘Protecting Life in Motion,’ Koroyd’s solutions go beyond just offering protection. They ensure superior, class-leading impact resistance while providing the freedom and comfort that active users need to stay agile. When you want the best in safety tech, Koroyd is the name that stands above the rest.
Koroyd in Action
The challenge
When you’re introducing disruptive technology, the first challenge is getting your audience to recognise a problem they didn’t even know existed. For Koroyd, that meant changing the mindset around glove protection. The industry was stuck in the belief that better impact protection had to come with bulk, weight, and limited mobility.
Koroyd flipped that script with a revolutionary solution: a protection pad that’s 50% thinner, incorporating their patented tube technology for unmatched flexibility and articulation—all in a lightweight package.
Our task? To craft positioning and messaging that captured the essence of this game-changing innovation. We had to make it hit hard, be engaging, and leave a lasting impression. Koroyd’s gloves weren’t just about protection—they were about transforming how people move. And we needed to make sure the world saw that.
The solution
Many brands were marketing their protective gloves with the same old “tough, rugged” image. But when we looked deeper into the tech, it was clear most of them were using basic, low-tech impact pads—nothing innovative. A couple of brands mentioned ‘non-newtonian’ materials, but nothing groundbreaking. Koroyd, however, was different.
Koroyd’s tech didn’t just absorb impact; it redirected forces away from the hand using a unique system of sandwiched tubes inside an elastomer layer. The result? A thinner, lighter pad with far superior movement and protection.
To explain this to industries like construction and heavy manufacturing, we used a relatable analogy: steel-reinforced concrete. This helped communicate the strength and structure behind Koroyd’s glove technology in terms they understood.
We built the campaign around the idea of being ‘REINFORCED by Koroyd,’ but we needed to highlight the real problem they were solving. So we created the slogan “Comfort & Dexterity SOLVED”—making it clear that the industry’s pain point was finally addressed by Koroyd’s breakthrough solution.
Launch Success
We strategically chose the NSC Safety Congress & Expo in Orlando—widely recognised as the world’s largest annual safety event—as the ideal platform to launch Koroyd’s revolutionary new glove technology. Why? Because this isn’t just any event; it’s where the biggest players in safety come to showcase cutting-edge innovations, discuss hot industry trends, and explore emerging technologies that push the boundaries of what’s possible.
By launching at NSC, we put Koroyd’s groundbreaking glove technology in front of a massive audience that’s not only influential but also hungry for the latest advancements in safety. It’s where decision-makers, industry leaders, and forward-thinkers converge to discover the next big thing. This gave Koroyd the perfect stage to demonstrate how their lightweight, flexible, and highly protective glove is set to redefine impact protection standards across industries.
Instant Impact
Standing out at the world’s largest safety event is no small feat—especially when you’re introducing brand new technology with no existing reference points. The key challenge? Getting Koroyd’s message across to attendees – instantly. We knew we had to make an impact fast, and we did just that. Our marketing campaign—from concept to messaging, visuals, and all launch assets—delivered the story clearly and memorably. The result? Major global brands expressed interest on the spot. Mission accomplished!
Real Results
“Amazing Job! All the assets were really well received. The visuals created a real buzz on the stand and certainly elevated our presence! Thank you and the animation team for working so hard on the project!”
Koroyd
