Brand strategy and positioning, Brand visual identity including new ‘bolt from the blue’ Logotype, Application guidelines, Photoshoot, Video, Literature, Website design and development, Digital design templates, Ongoing Digital Marketing Solution

WDA’s brief was to completely re-position and re-brand Auto-Fasteners so that the Company’s look, feel and image accurately represented its impressive standing within today’s Automotive supply chain.

This involved uncovering and fully leveraging the Company’s core difference and competitive advantage, being its unique global sourcing, single supply model – which allows Auto-Fasteners to connect its clients to the right global manufacturers, at the right time.

As a brand framework which underpins all communications our ‘Better Connected’ brand positioning solution has been devised to work on multiple different levels:

• Product level: Connecting components – bolts, screws, studs, clips etc.
• Brand level: Connecting with customers as genuine partners to deliver first class solutions.
• Operational level: Adding value by connecting processes, systems, technology, equipment, logistics and people.
• Strategic level: Connecting Tier 1 and OEM customers with the right global manufacturers through a central control.

The complementary new Auto-Fasteners logo icon is made up of two components representing the two parts of the hyphenated brand name, connected by our “Bolt from the Blue” fastener device graphic.

We’ve been helping drive sales for Auto-Fasteners since March with highly targeted Digital Marketing campaigns and activities. Our delivery includes content marketing, email, Paid search, LinkedIn advertising, social media management, ongoing video production and more.

Our promotional video is being used within YouTube advertising and also on the new website. It features Motorsport presenter and fellow petrolhead Paul Woodford, who explains how Auto Fasteners is “Better Connected”.